Achieved a 273% increase in Shopify app installs, 15k installs in 12 months, 2.3k marketing qualified leads, and a 17% organic search conversion rate. Explore how KITE scaled with SEO, paid social, and a robust content strategy.

KITE is a London based technology company with a vision to delight customers with personalised print-on-demand experiences and products all over the world and to be the global leader for print-on-demand technologies. KITE, founded in 2014, was acquired by Canon Europe in 2017 as part of a strategy to expand its digital services portfolio. Subsequently, in September 2019,Prodigi Group, the leading print API platform, acquired KITE from Canon Europe.

The combined Group employs over 100 people, processes over 1,000,000+ printed items per month and has grown revenues x10 over the last 36 months.

Results

Oren achieved the following results for

Kite

:

15k Shopify app installs in a 12 month period achieved

2.3k marketing qualified leads from over 80 new pieces of content

Built out a robust content strategy

Delivered over 13,000,000 impressions on Facebook

Improved website marketing qualified leads conversion rate to 17% from organic search traffic.

Objective

This project was a collaboration within the agency I founded kurve.co.uk.

We were set the challenge of identifying which growth channels would deliver sustainable growth to KITE and how to markedly increase Shopify app installs.

Strategy

I assembled the team under Kurve to build and execute on an ambitious growth marketing strategy. Which consisted of:

Phase 1: Foundation Building

Focused on improving:
1. Messaging
2. Positioning
3. User experience
Partnered with 93digital (web development agency) for the build
Launched improved website

Phase 2: Growth Marketing Experiments

Channels deployed:

SEO
Paid search
Paid social
Display ads
Cold outreach

Key Strategies:

Instilled growth culture
Implemented marketing automation
Leveraged cutting-edge, studio-grade creatives for paid social

Content Marketing:

Published over 80 pieces of content
Implemented effective distribution strategies

Results:

Drove over 15,000 Shopify app installs for KITE

This approach showcases Kurve's comprehensive growth marketing strategy, combining foundational improvements with multi-channel marketing efforts to drive significant results for KITE.

a photo of oren client who gave testimony

"We’ve been really impressed with Kurve’s agility and focus on delivering real value to our business. They are real experts with having built our growth marketing stack from the ground up, helping us create a data-rich approach to our marketing efforts and driving meaningful change in our organisation."

Fionn Concannon

CEO

Kite.ly

Achieved a 273% increase in Shopify app installs, 15k installs in 12 months, 2.3k marketing qualified leads, and a 17% organic search conversion rate. Explore how KITE scaled with SEO, paid social, and a robust content strategy.

Oren achieved the following results for

Kite

:

Objective

Strategy

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