Win more customers with story-led
positioning & messaging

I enjoyed working with Lena recently, and I can't recommend her highly enough. Lena is the epitome of professionalism, from the outset, she committed to thoroughly understanding our business challenges and needs. Lena's meticulous attention to detail and tireless work ethic are standout qualities. Working with Lena is an absolute pleasure; she combines a sense of urgency with a calm and methodical approach, ensuring projects progress efficiently without feeling rushed. She possesses exceptional collaboration skills to bring everyone along, respecting and incorporating diverse viewpoints. What I particularly appreciate about Lena is her honesty and flexibility. She offers practical and pragmatic guidance, making complex tasks manageable and always steering the project in the right direction. Her contributions have been invaluable, and I am genuinely grateful for her positive impact on our project.

I've had the privilege of seeing firsthand the immense talent and care that Lena brings when guiding organizations to find their unique strategic narratives. Rather than simply offer answers, Lena masterfully asks questions that lead you to uncover profound clarity you didn't realize was there. She has a gift for listening with genuine curiosity, distilling issues to their essence, and reflecting insights that resonate deeply. Lena helped transform not only our strategic messaging, but also how we at Visii think about ourselves. She equipped us with a north star narrative framework to guide decisions and value propositions going forward. Unless you have specifically undergone an in-depth strategic narrative design process, you likely underestimate its necessity. And without someone of Lena's caliber to facilitate, you risk remaining oblivious to half-baked positioning. In today's crowded markets, a resonant story that weaves together purpose and strengths is indispensable for companies to breakthrough. We feel fortunate to have worked with a true master in unlocking our version of this story. I highly recommend Lena to any leader seeking to articulate their organization's reason for being.

Lena has been invaluable in helping me to understand who my core customer is and how to effectively position my business for success. I can already see huge improvement in our success rate and look forward to seeing what happens after all learnings are implemented.

Lena has been a big support for me as a first time CMO trying to figure out product positioning for the company. She’s diligent and methodical in her approach, ready to provide the right advice and direction. We’ve got a clear document now that together with our brand strategy aligns everyone in our direction - and as marketeers we know how important this is in everything we do.

I had the pleasure of collaborating with Lena on a project related to product positioning, and I cannot recommend her highly enough. Her expertise and strategic approach were instrumental in helping us refine our product messaging. The team at Kurve is incredibly talented, creative, and dedicated to delivering exceptional results. I look forward to the opportunity to work with her again in the future.

Lena is a true pro. Working with her we quickly identified ways to improve our messaging and are reaping the rewards already. She has a deep understanding of how messaging works and is able to articulate her point with real life experiences which always brings the point she is making to life. If you get a chance to work with her on your messaging... don't hesitate.

We worked with Lena on our storyline creation and positioning. It helped us a great deal in understanding who our main target groups are and how we stand out from our competitors. Our positioning is now specific and clear, and our messaging is on point and relevant.

I took part in Lena's new positioning workshops and found the content to be excellent. Lena has clearly put a lot of effort into creating the videos and developing a format for the workshops that ensures clients can create a compelling narrative for their company. Highly recommended.

I worked with Lena during a recent positioning and messaging assignment. Despite a tight deadline, Lena was quickly able to extract customer insights from our team and use the research at hand to identify key pain-points for stakeholders involved in the buying process of our product. She was able to turn her research into 4x in-depth messaging frameworks for our defined buyer personas which now help direct all our sales and marketing messaging, from emails to our website. Would highly recommend her for any marketing strategy projects.