Services

B2B Fractional CMO

Transform your marketing strategy and supercharge your growth with the guidance of  a trusted fractional CMO

Contact Us

Clients we work with

Growing your brand

Growing your brand in a competitive market can be a challenging endeavor. Without robust leadership and digital marketing expertise, your team may struggle to receive the needed support. Kurve's fractional B2B CMO service enables companies to benefit from the guidance of seasoned experts without the substantial cost associated with a full-time, in-house CMO.



Our comprehensive marketing support will assist your company in increasing qualified leads, leveraging a state-of-the-art marketing tech stack, and aligning your team to ensure their skills are strategically utilized for the growth of your brand.

Case studies

What is a B2B Fractional CMO Service?

A Fractional CMO Service is a flexible, cost-effective solution for businesses seeking expert marketing leadership. It allows you to access a Chief Marketing Officer (CMO) with a wealth of experience and proven success on an on-going, interim, or per-project basis.

This service ensures your marketing strategy stays on track and delivers results without the long-term commitment or cost of hiring a full-time executive. With a fractional CMO, you gain strategic insights, creative vision, and data-driven decision-making tailored to your business needs.

Growing category leaders

As a founder or leader in the tech sector, you're likely aware that standing out in today's competitive market is complex. To ensure consistent growth, it's crucial that your CMO has a comprehensive understanding of your product, market, and unique challenges.

At Kurve, we work with a diverse range of industries, including:

  • HR tech (Peakon / Veremark / WeGift)
  • Fintech (Investec bank / Coconut / SeedLegals)
  • Electronic manufacturers (Lenovo / Canon / Cleancell)
  • B2B eCommerce (Kite)

Expert Tech Marketing Guidance

Navigating the tech marketing landscape can be daunting, with growth challenges such as scaling effectively, driving user adoption and optimizing CAC:LTV.

Our B2B fractional CMO service offers objective perspectives, strategic analysis and access to marketing best practices tailored to B2B SaaS businesses.

By collaborating with Kurve's fractional CMOs, you'll gain insights and guidance to accelerate your marketing transformation and achieve your growth goals.

Upfront Research

Strategy

Orchestration & ownership of your entire digital marketing activity including:

What to Expect
Our process

Step 1: Strategy development

This is the extensive research phase, where I’ll define scope, value and vision in order to develop a future planning process.

Step 2: Understanding your landscape

At this point, I’ll analyse your trajectory for growth and learn about your competitive landscape.

Step 3: Measurement

This is when you get to put metrics to your goals. I’ll define what success means for your company through KPIs and other data.

Step 4: Implementation

You’ve reached the planning and rollout phase. Your strategy will be put into action.

Step 5: Evaluation

At this stage, I analyse your campaign and determine whether any changes need to be made. Then, I’ll work with you to start again until your goals are met.

frequently asked questions
frequently asked questions
frequently asked questions

Frequently Asked Questions

What is the difference between a Virtual CMO, Fractional CMO, and On-Demand CMO?

How do I know if my company needs a fractional CMO?

Why hire a B2B virtual CMO?

Chat Now

To see if we're a fit for working together.

Or, Contact us