Achieved an 88% reduction in CPA for Nutmeg, the world’s first online investment manager. Enhanced transparency and tailored portfolio options helped drive innovation, leading to award recognition and a $32M investment to expand into online pensions.

Kurve were set the objective to build and scale the current adwords account. The account had previously been managed by an agency before being taken back in-house. Nutmeg needed further expertise to manage the account which had reached its peak from inhouse management.

Kurves employed a long tail keyword strategy. The account had an alarmingly high CPA which needed to be reduced to meet targets. We paused any high spend keywords and focused on longer more relevant keywords. This required a long process of keyword research, granular keyword grouping and lots of new creative that amplified and supported Nutmegs offline efforts.