Product differentiation is dead.
Most startups fail after their first growth spurt.
Less than 1% of start-ups survive between Seed and Series C. Not because they build bad products, but because they fail to communicate their products' value.
You’re competing against thousands of offers. And if you’re selling the same features and benefits – you may never stand out in the sea of sameness.
What differentiates the B2B startup success stories from the rest? It’s not features. They are great at telling stories. Information is 22x more memorable when delivered in a story.
You may have heard this all before, but how do you actually craft one?
That’s where the guide comes in. Built as a result of working with dozens of B2B founders, it puts together the best practices on how to craft a winning story, positioning and messaging.
If done right, as a result of this exercise, you will achieve three things:
- Craft a unique strategic story that resonates with your buying committee, investors and employees.
- Crystallise what your product is, which problems it solves and why it’s better than anybody else's.
- Develop resonating messaging that will convert your audiences into leads and sales.