Developed a penalty-proof SEO strategy for MobiData, achieving rankings for 70+ keywords within 6 months, with 28% in the top 3 pages and 2 on the 1st page of Google UK. Built a strong link profile using branded keywords, ensuring resilience against Google updates.
MobiData was a new player to an extremely competitive industry. The search competition consisted of huge global brands like O2, Vodafone and EE. There was also a second tier to the competition which focused on niche product offerings, but still had established brands; for example Giffgaff, LycaMobile and Lebara. On top of this, there was a third tier of competitors, including Dataroam, Go Sim and MaxRoam. MobiData identified search as a clear channel that they need to build up market share.
We created a strong link profile of good quality links with branded keywords. When Google’s Penguin 2.0 update hit, these links were not deemed “spammy”. Many sites which used non-branded keyword-rich links were penalised by this update, but MobiData’s branded anchor text was not affected. This helped the site to develop a strong domain authority and enjoy an ever-growing presence in organic search results. When we started MobiData had 0 organic rankings, within 5-6 months we achieved the following:
