MyBuilder is an online marketplace that connects homeowners and tradesmen. MyBuilder operate in a complicated niche. On one side they are competing with traditional directories such as TouchLocal and Yell, on the other with niche sites such as Rated-people. MyBuilder is a premium provider in their space. Dominating the rankings, their product offering is of the highest quality, the oldest and also the most reputable with their client base. They have tight relationships and keep close tabs with their customer base. Previously the paid search account has been moved around from agency to in-house and back again.

The challenge MyBuilder have is the huge account structure which few PPC professionals have experience with. Since we had previously worked with TouchLocal we were very familiar with what is required to optimize an account of this size.

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