Peakon

Co-delivered at Kurve

Kurve increased monthly leads by 56% and decreased CPA by 41%

Peakon is a platform for measuring and improving employee engagement. Based on decades of organizational research and an application of statistics, Peakon has enabled companies such as Opera, GroupM, Trinity Mirror, Trustpilot and Secret Escapes to create happier, and more efficient workplaces.

Peakon automatically collects employee feedback through automated surveys, analyses it and delivers clients back the insights they need to improve their business.

Announced as one of the 25 fastest-growing SaaS businesses globally by Cardin Partners (Q3 2017 Edition), Peakon raised $22M in a funding B round led by Balderton Capital.

Results

Oren achieved the following results for

Peakon

:

CPA drop of 41%

Conversions increased by 56%

Marketing Qualified Leads increased by 80%

Grew the channel into the main lead generation channel for Peakon

Objective

This project was a collaboration with the agency I founded kurve.co.uk.

Kurve were set the objective to optimise and scale Peakon’s Paid Search Accounts (Google ads& Bing). The account had previously been managed in-house when they sought expert insight and day-to-day management.

Strategy

Challenge: Developing a comprehensive view of account performance for a complex B2B SaaS product.

Approach:

Full-Funnel Analysis
- Went beyond generating conversions
- Focused on understanding the value behind each conversion
Lead Pipeline Analysis
- Identified keywords improving down-funnel conversion rates
N-gram Analysis
- Extracted highest converting words within keywords
- Restructured account based on findings
- Funneled majority of spend towards high-performing terms
Continuous Optimization
- Refined ad copy
- Adjusted keywords
- Updated negative keywords

Results:

Substantial improvement in performance
Paid Search became Peakon's main acquisition channel

Key Takeaway: This strategy demonstrates the importance of in-depth analysis and continuous optimization in B2B SaaS marketing, focusing not just on initial conversions but on the entire customer journey and long-term value.

a photo of oren client who gave testimony

It was a pleasure working with Kurve during last year. The bar was set high right from the outset but they managed to jump over it in a very short time. Their dedication, support and hard work were critical to Peakon’s growth and I really value the relationship I developed with them.

Yaniv Mazor

VP of growth

Peakon

Peakon

Peakon

Peakon

Peakon

Peakon

Peakon

Peakon

Kurve increased monthly leads by 56% and decreased CPA by 41%

Oren achieved the following results for

Peakon

:

Objective

Strategy

Want to discuss a similar project?

Power Hour

Fractional cmo