Boosted Quib.ly’s online presence with a 598% increase in traffic, 173.5% growth in organic traffic, and 287% rise in organic signups. Improved bounce rate by 67.7% through SEO optimization, engaging content creation, and high-quality link building for the non-profit.

Quib.ly is a non-profit start-up concentrating its effort on keeping children safe online. On Quib.ly’s website, parents can ask questions about the technologies their children are using, reply to others, and get great advice from like minded parents and Quib.ly’s own knowledgeable experts. Quib.ly was a Kurve client for more than a year.

Goal

The ultimate goal for the company was to build an active and engaged community on the site; which will share their knowledge, experience, advice and concerns. Kurves aim was to attract more traffic, increase the number of sign ups on site, and decrease the bounce rate. To achieve that, it was crucial to improve the site’s ranking in Google search for non-branded keywords, and improve the user journey on site.

Strategy

• Kurve’s team analysed the website and prepared an on-page report for Quib.ly. By implementing the recommendations mentioned in the report, Kurve optimized the site for Google searches as well as improving the user experience.
• Next Kurve concentrated on creating interactive and engaging content on site, targeted to multiple buyer personas.
• A link clean-up process was conducted on site, and toxic links were removed.
• Finally, Kurve began the ongoing process of high quality link building.

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Kurve’s content increased average session duration by 8.76%

Quib.ly is a non-profit start-up concentrating its efforts on keeping children safe online. In an attempt to protect children from cyber-bullying, Quib.ly created an online community for parents and teachers, involving them in conversation with others in order to share experience and advice. At the same time Quib.ly wanted to position themselves as a knowledgeble expert. To faciliate this process, Quib.ly came to Kurve for advice and support.

Goal

Kurve’s goal was to increase engagement on site and to attract a wider range of visitors. To achieve this, we created an engaging piece of content that would capitalise on popular news stories and events. The content aimed to get broad coverage across online media, and at the same time, position Quib.ly as an expert within their field.

Strategy

• Kurve decided to create a cyber-bullying guide for Quib.ly, that would reveal some astonishing data. For example 90% of polled teenagers ignore cyberbullying on social media when they’ve seen it.
• Working with relevant and high quality domains, Kurve’s team began building strong links pointing to the Quib.ly website. Kurve focused on using “cyber bullying guide” as an anchor text.
• As cyber-bullying became an important topic that was covered by mainstream news publications, Kurve outreached governmental sites with a DA of 90+.