Generated 58 SQLs in less than 6 months through highly targeted and personalised cold outreach campaigns

Veremark is a SaaS platform that delivers scalable, automated candidate background checks for employers. It is a powerful screening solution that benefits both employer and candidate. Using the platform not only gives companies confidence when hiring but also reduces their risk, while candidates themselves can enjoy a blockchain based career passport once requested checks are completed, making the whole process plain sailing the rest of the way.

Founded in London in 2018 by an experienced team of tech leaders from the UK, it boasts partnerships with recruitment giants including LinkedIn Talent Hub, Bullhorn and greenhouse, and serves mainly companies in the financial services and management consultancy sectors.

Results

Oren achieved the following results for

Veremark

:

Kurve’s campaigns generated the company’s 5th biggest client to date

Sales qualified leads (SQL’s) generated = 58 (and counting)

Top-performing campaigns exceeded a 24% reply rate

Objective

This project was a collaboration with the agency I founded kurve.co.uk.

-Veremark’s previous campaigns were fairly effective but needed improved targeting based on more in depth account research.

Strategy

Veremark's Campaign Strategy Refinement

Enhanced Customer Profiling
- Expanded existing ideal customer profile
- Refined buyer personas with more detail
Key Focus Areas
- Applicant Tracking Systems (ATS): Identified companies using ATS compatible with Veremark
- Hiring Volume: Pinpointed companies with higher hiring rates
Account Prioritization
- Created a prioritized account list based on ATS compatibility and hiring volume
Strategy Rationale
- ATS Integration: Easier sell as Veremark could seamlessly integrate into existing processes
- High-Volume Hiring: Greater pain points and increased need for efficient background screening
Campaign Optimization
- Used prioritized account list to inform cold outreach campaigns
- Focused on accounts with highest potential for conversion

Key Takeaway:

By refining their target audience based on specific, actionable criteria (ATS compatibility and hiring volume), Veremark significantly improved their campaign performance. This approach demonstrates the importance of detailed customer profiling and strategic account prioritization in B2B marketing.

a photo of oren client who gave testimony

“We were already running multiple cold outreach campaigns but Tom was able to accelerate improvements in the volume of outreach, quality of data and level of personalisation to each campaign – all of which generated noticeable improvements. I would highly recommend working with Kurve if you’re looking to generate sales qualified leads for a SaaS platform.”

Daniel Callaghan

CEO

Veremark

Generated 58 SQLs in less than 6 months through highly targeted and personalised cold outreach campaigns

Oren achieved the following results for

Veremark

:

Objective

Strategy

Want to discuss a similar project?

Power Hour

Fractional cmo