Positioning and Messaging

Failing to articulate your product’s value to the customers?

Can’t explain why they should buy from you and not your competition?

Don’t know how to communicate why your product is a must-have?

We helped dozens of scaleups
to overcome these challenges:

Features-based differentiation is long gone. Become the #1 choice with a unique story and positioning. Here’s how:

Step one

our first session will be dedicated to crafting your narrative explaining why your product is a must-have and why it is relevant today

Step two

in this session we’ll focus on establishing what your product is, who it is for, and how it is different from the alternatives

Step three

here we’ll talk extensively about your audience’s pains and how your product eliminates them

Step four

we do all the work here - pulling together all of the above into the messaging framework and your website copy

Book call to see if we're a fit

How much does it cost?

Other product marketing services:

Customer interviews
Story-led sales deck
Outbound email sequence

Standard

£ 9,850

You are a scaleup with one product. You know your audience, but need help figuring out how to articulate why you’re their best choice

4 live sessions
Your strategic story, positioning & messaging canvas
Website copy*

*We write your homepage, about page outlining your story, and how it works page

Custom

From

£20,850*

You are a scaleup with a more complex case: You need help with interviewing your customers and getting audience insights, you sell to multiple buyer personas across different industries

Multiple live sessions
Customer interviews
Your strategic story and positioning canvas
Messaging for multiple audiences
Website copy

*We write your homepage, about page outlining your story, and how it works page

Story-led positioning as part of your strategy

Demand and lead generation begins with solid strategy foundations. As your Fractional CMO, I commit to helping you establish clarity around your differentiation.

I do that by partnering with a leading expert in the field, Lena Andican. Together, we work on setting the foundation for your product’s growth.

About Lena

Lena Andican is a positioning and messaging expert specialising in working with B2B and climate tech scaleups. In addition to crafting compelling business narratives, her key skill is turning geek speak into a clear and concise value proposition.

She has led sales and marketing functions at startups and scaleups for over a decade, but found her true calling as a story-led positioning and messaging consultant having worked with dozens of founders helping them to find ‘their voice’.

While working with Lena you can expect a direct, honest and no-nonsense approach. In her own words ‘Motherhood has taught me to cut the crap even more (I have two very young kids). Life is too short for beating around the bush. If we get to work together, prepare for clarity, high energy and swift resolutions.’

Testimonials

From CEOs to marketers, I've had the privilege of working with brilliant minds. Here's what they say:

From the outset, Lena brought strategic thinking to the positioning project. She had a number of well-deﬁned points that we worked through diligently and quickly, which made it very clear what we needed to get done. That structure really enabled us to have a clearer view of where we needed to get to, and set the ﬂywheels in motion to ﬁnalise all the aspects of our marketing strategy.

Sam O’Connor

CEO & Co-Founder

Coconut

frequently asked questions

FAQs

What is the typical duration of the project?

Who should participate in the workshops?

What do we get as a final deliverable?

Who writes the copy for our website?

Win more customers with story-ledpositioning & messaging

We helped dozens of scaleupsto overcome these challenges:

Features-based differentiation is long gone. Become the #1 choice with a unique story and positioning. Here’s how:

Step one

Step two

Step three

Step four

How much does it cost?

Story-led positioning as part of your strategy

About Lena

Testimonials

frequently asked questions

frequently asked questions

frequently asked questions

FAQs

Win more customers with story-led
positioning & messaging

We helped dozens of scaleups
to overcome these challenges: